AI
Put an AI layer over lead capture, qualification and follow-up.
Work
Proof over promises — the sites, products and results we've shipped.
How We Help
Strategy, design, build and marketing — one team, one accountable partner.
Products
The tools we build and sell — not just the sites we ship.
Industries
Tailored digital solutions for the industries we know best.
What's happening now
The latest from our team, plus the resources to go deeper.
Company
Who we are, how we work, and how to reach us.
Paid search can put your business in front of a Dallas customer at the exact moment they need you. We set up and manage Google Ads so the clicks you pay for come from the right searches and land on a page built to get the call.
The problem
Dallas is a competitive market for paid search. Most wasted spend comes from the same few places: broad keywords that match the wrong searches, ads that send people to a slow or generic page, and no way to tell which clicks turned into phone calls. Without tracking, you are guessing which dollars worked.
We build campaigns around how your customers actually search, set up conversion and call tracking before spending a dollar, keep adding negative keywords so you stop paying for the wrong clicks, and report in plain language what you spent and what it brought in.
What's included
We review an existing account for waste and gaps, or build a new one correctly from the start, including billing, conversion actions and settings.
Search campaigns organized by service and by area, so budget and ads match what each customer is looking for.
Ads that say what you do, where you work and how to reach you, with call and location details added where they help.
Geo-targeting around the Dallas neighborhoods and suburbs you want, with the places you don't serve excluded.
Phone calls, form submissions and bookings tracked back to the search that produced them, so spend is tied to results.
Regular reviews of search terms, bids and budgets, and a monthly report that shows spend, leads and what we changed.
Related work

A complete brand transformation for a premier HVAC provider in the Dallas-Fort Worth metroplex, from logo to leads.

Digital growth engine for a top-rated HVAC company serving residential and commercial clients in DFW.

Digital brand and lead generation engine for a residential and commercial electrical contractor in DFW.
Our process
We learn what a new customer is worth to you, how many calls you can handle and what you have already tried.
We structure the campaigns, write the ads, point them to the right pages and confirm tracking works before launch.
We watch the first weeks closely, review the actual searches that triggered your ads and cut what doesn't fit.
We keep improving based on real calls and leads, and walk you through the numbers each month.
Who it's for
Dallas market
Dallas search terms are among the most competitive in DFW, so we rarely bid on one broad citywide keyword. We split campaigns by service and by area and target the neighborhoods and suburbs you want, such as Preston Hollow, Uptown, Richardson, Garland or Irving, while excluding the places you don't serve.
North Texas demand is seasonal. Summers bring AC calls in waves, storms bring roof calls in bursts and a hard freeze can bring burst-pipe calls overnight. We plan budgets and ad schedules around how many jobs you can actually take, so you aren't buying leads you can't serve. If you want to answer every one of those calls, pair ads with an AI receptionist.
FAQ
It depends on your trade, the areas you serve and how many calls you need for the numbers to work. After the audit we help you set a starting budget based on what a customer is worth to you. Ad spend is paid directly to Google and is separate from our management fee.
Management is scoped to your account, the number of campaigns and your goals, and we give you a written quote after a free audit. Our pricing page explains how we quote paid search.
Your business should always own its ad account, its data and its history. We'll confirm in your written scope that the account is set up in your name with you as the owner.
Search ads can start showing and bringing clicks soon after they are approved, but it takes weeks of real search data to tune them. We watch the first weeks closely and review the actual searches that triggered your ads.
They do different jobs. Ads can bring calls quickly but stop when the budget stops. SEO takes longer and keeps paying off. Many Dallas businesses benefit from both, and our local SEO service shows how they fit together.
Local Services Ads are a separate Google product with their own verification and pay-per-lead pricing, and they are only available for certain trades. We can check whether you are eligible and whether they make sense alongside search ads.
Google Ads is the platform. Pay-per-click, or PPC, is the model of paying when someone clicks. Our pay-per-click management page covers how we run and report on paid campaigns more broadly.
Tebeau Group, LLC has worked with 1,250+ clients. Call (469) 564-0663 or request a free audit, and we'll review your account or your market and tell you what we would do first.
Tebeau Group, LLC, 825 Watters Creek Blvd, Bldg M, Suite 250, Allen, TX 75013. Serving Dallas and the surrounding DFW suburbs.
Popular Services from Tebeau Group in DFW
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Serving All DFW Cities
We Work With Businesses of Every Scale
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