Know Your Market Position
Before Your Competitors Know Theirs.
Competitive analysis, vertical research, and strategic intelligence gathering. Data-backed planning that turns market insights into competitive advantage.
Strategy Without Intelligence Is Just a Guess
You're making decisions about where to invest, how to position, and what to build. But you're doing it based on assumptions, not data.
You assume you know who your competitors are. You assume you know what's working in your market. You assume you understand where the gaps are.
The ones who win aren't smarter — they just have better intelligence.
Strategic Planning Without Data
Investing in SEO without knowing where competitors rank
Launching paid campaigns without understanding competitor ad strategies
Building products without vertical market research
Pricing without competitive benchmarking
Expanding into new markets blind
The Cost of Guessing
A Dallas HVAC company spent $120K/year on Google Ads without realizing their top competitor was dominating organic search for $8K/year in SEO investment. They were fighting the wrong battle. Competitive intelligence would have revealed this in the first week — saving them over $100K annually and redirecting their strategy to where the real opportunity was.
The Tebeau Group Strategic Planning Process
Strategic planning at Tebeau Group starts with competitive intelligence, not a whiteboard session. We gather data, analyze your vertical, and identify opportunities your competitors haven't seen yet.
Phase 01: Competitive Intelligence Audit
What We Analyze
- Organic search rankings for target keywords
- Paid search presence and estimated ad spend
- Content strategy and topic authority
- Technology stack and infrastructure
- Online presence across platforms
- Customer review sentiment and volume
Phase 02: Vertical Market Research
What We Analyze
- Market size and growth trends in your vertical
- Emerging customer behaviors and search patterns
- Technology adoption rates (AI, automation, CRM)
- Pricing models and monetization strategies
- Regulatory or compliance landscape shifts
Phase 03: Sales Vertical Identification
What We Analyze
- Competitive saturation (where are gaps?)
- Search volume and intent data
- Customer acquisition cost modeling
- Lifetime value potential
Phase 04: Strategic Recommendations & Roadmap
What We Analyze
- Prioritized initiatives (Weightiest Shortest Jobs First)
- Channel strategy (where to invest, where to divest)
- Positioning and messaging recommendations
- Phased execution timeline
Why Strategic Planning With Tebeau Group Is Different
Competitive Intelligence Before the Pitch
We don't sell you a strategy and then gather data to justify it. We gather data first, then build the strategy around what the intelligence reveals.
Framework-Driven Analysis (BMAD + JTBD)
Strategic planning isn't intuition. It's structured analysis using proven frameworks. The frameworks eliminate bias and ensure every recommendation is grounded in methodology.
SEO + AISO Expertise
Most agencies understand SEO. Almost none understand AI Search Optimization (AISO) — how businesses get surfaced in ChatGPT, Perplexity, and Google AI Overviews. We optimize for both.
Vertical Specialization
We specialize in SMB home services (HVAC, plumbing, electrical, roofing, pest control) and understand the unique dynamics of these markets — seasonality, service areas, and customer acquisition.
No Lock-In, Full Ownership
The research, the reports, the intelligence — it's all yours. If you take them to another agency, that's fine. We build client equity, not dependency.
What a Strategic Planning Engagement Looks Like
Common Use Cases
Standalone or Combined: Strategic Planning can be a standalone engagement or combined with Discovery (for product validation) or Technical Consulting (for implementation planning).
"We show you the data before you commit a dollar. That's how confident we are in the value."
Stop Guessing.
Start With Intelligence.
Get a free competitive intelligence report showing exactly where you rank against your competitors across organic search, paid search, content, and technology. No strings attached. Just data.