5-Star
HVAC

Digital growth engine for a top-rated HVAC company serving residential and commercial clients in DFW.

HVACHome ServicesDFW

Utility Connect

Heart Test Labs

Jobs-to-be-Done

"When a homeowner's AC goes out in a Texas summer, make 5 Star HVAC the company that shows up first in search, answers the phone, and books the job — before the heat drives them to a competitor."

This is the core job 5-Star HVAC hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

By the Numbers

Results That Speak for Themselves

290%

Increase in Inbound Leads

8 min

Average Lead Response Time

4.9

Google Rating Maintained

52%

Reduction in Cost Per Lead

The Challenge

Turning 5 Stars into 5-Figure Months

5-Star HVAC had the reviews and the reputation but was losing jobs to competitors with stronger digital visibility. Tebeau Group rebuilt their entire digital presence — from website to Google Ads — and implemented an AI-assisted lead follow-up system that cut response time from hours to minutes.

Key Outcomes

#1 Google ranking for 'HVAC repair DFW' within 4 months

AI system handles 78% of initial lead qualification automatically

Revenue grew 3x in the first year

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to 5-Star HVAC.

01 — Diagnose

Emergency Search Behavior Audit

Analyzed how homeowners search during HVAC emergencies — query patterns, device behavior, and time-of-day conversion data.

02 — Specify

Competitor Positioning Study

Identified the top 5 HVAC competitors in the service area and mapped their review velocity, ad spend, and website conversion gaps.

03 — Architect

Conversion-First Website

Rebuilt the site around emergency intent — click-to-call above the fold, trust signals, and a 3-step booking form that reduced friction.

04 — Orchestrate

Google Ads + Review Strategy

Launched targeted emergency HVAC campaigns and a systematic review generation process that grew the rating from 4.1 to 4.8 stars.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

High-Converting Website

Rebuilt 5-Star HVAC's website with a conversion-first architecture that combined trust signals, service area targeting, and prominent CTAs to drive phone calls and form submissions from every page. The site features Google review ratings, financing options, emergency service availability, and service area pages for every community they serve — giving homeowners every reason to call 5-Star and no reason to look elsewhere.

Web DesignConversionUX

AI Lead Response System

Built an automated lead intake and follow-up system that used AI to respond to every inquiry in under 10 minutes — 24 hours a day, 7 days a week. The system captures lead details from the website, qualifies the inquiry against service type and location, and sends a personalized response that books a consultation or dispatches a technician before the homeowner has a chance to call a competitor. Speed-to-lead is the single biggest driver of conversion in HVAC, and this system made 5-Star the fastest responder in their market.

AI AutomationLead ManagementCRM

Google Ads & Local SEO

Developed and managed targeted PPC campaigns and a local SEO strategy that captured every high-intent HVAC search in 5-Star's service area — from emergency repair queries to seasonal tune-up searches to new system installation. The PPC campaigns were structured around service type and urgency level, with ad copy and landing pages matched to the specific intent of each query. Combined with local SEO rankings, 5-Star achieved dominant search visibility across all HVAC service categories.

Google AdsLocal SEOPPC

Proof of Work