Government Loyalty Program Platform DevelopmentGovernment

Defense Commissary Agency (DeCA)
Digital Loyalty Registration

We delivered the Digital Loyalty Registration Capability (DLRC) for DeCA's Reward Card Program, so patrons can join and use the program without a physical card.

GovernmentDepartment of DefenseLoyalty Registration

Jobs-to-be-Done

"When a patron wants to join the Reward Card Program, let them register digitally and use it at the point of sale without a physical card."

This is the core job Defense Commissary Agency (DeCA) Digital Loyalty Registration hired Tebeau Group to get done — the real outcome they needed, not just the deliverable they asked for.

  • Integrations
  • Mobile App
  • Hosting & Support
Government · Program Design

Design screens from the DeCA loyalty program

Solution designs from the program: how patrons, store systems and program staff connect through one loyalty platform.

These are design screens and solution diagrams from the program, not screenshots of the live DeCA system. Names and figures in them are sample placeholders.

  • Design screen of the loyalty program across devices: a program management console, a store kiosk, an eCommerce rewards page, a mobile pass with a scannable barcode, and a point-of-sale screen
    Solution design: loyalty across devices
  • Solution architecture: inventory, CRM, eCommerce, point of sale and patron activity feeding a central loyalty engine that outputs reporting, finance and marketing data and powers the mobile app
    Solution design: platform integrations
  • Design of the reporting dashboard with sample loyalty member totals, points earned and spent, and charts of points by tier
    Design screen: program reporting dashboard
The Objective

Digital Loyalty Registration for the Reward Card Program

The Defense Commissary Agency (Department of Defense) set out to modernize its Reward Card Program so patrons can join and use it without a physical card, including through the CLICK2GO White Label App barcode, to increase participation. Tebeau Group delivered the Digital Loyalty Registration Capability (DLRC): a simplified digital registration integrated with DeCA's Enterprise Business Solution (EBS) Emerald software, Fastlane SelfServ and the CLICK2GO / Freshop platform, working with NCR Voyix APIs. Each registration creates a unique 10-digit ID. Scope includes support, maintenance and administration.

Our Methodology

BMAD Framework
Applied to This Project

Every Tebeau Group engagement runs through BMAD — our proprietary Breakthrough Methodology of Agile AI-Assisted Development. Here's how we applied it to Defense Commissary Agency (DeCA) Digital Loyalty Registration.

01

01 — Diagnose

Root Diagnosis

No scope, no architecture, no code until the actual problem is written down. Agents accelerate the research; the diagnosis is a human decision.

02

02 — Specify

Executable Specification

The diagnosis becomes a spec precise enough for an agent to build against — explicit interfaces, constraints, and a definition of done that can be verified rather than eyeballed.

03

03 — Architect

Architecture Before Agents

System boundaries, data flow, and contracts are designed up front. Agentic development multiplies whatever structure it's given, so the structure comes first — sound architecture is what makes the speed safe.

04

04 — Orchestrate

Agentic Delivery, Human Gates

AI agents implement in small agile increments against the architecture, each one tested and reviewed by a human before it lands. Continuous verification, not a big-bang launch.

What We Built

Scope of Work

Comprehensive solutions delivered across strategy, design, development, and marketing.

Cardless Registration and Point of Sale

Patrons can present a scannable barcode in the eCommerce smartphone app, or an existing 10-digit alternate ID, at the point of sale. A loyalty ID is assigned automatically at registration, and reward card IDs are converted to UPC-A barcode format. A 10-digit alternate ID is mandatory for existing DLRC support, and patrons can opt in or out of email marketing during registration.

RegistrationBarcodePoint of Sale

Platform Integrations

Integration with NCR Voyix APIs, DeCA's Enterprise Business Solution (EBS) Emerald software, Fastlane SelfServ and the CLICK2GO / Freshop platform. Patrons can update their alternate IDs through CLICK2GO / Freshop.

NCR VoyixEBS EmeraldCLICK2GO / Freshop

Milestones and Sustainment

Milestone management from kickoff through progressive deployment across test environments, with weekly sustainment reports. Scope includes support, maintenance and administration.

MilestonesSustainmentSupport
How We Got There

Project Timeline

A structured approach ensuring quality delivery and measurable results at every phase.

1

Discovery & Strategy

Week 1–2

Stakeholder interviews, competitive analysis, and strategic roadmap development.

2

Design & Branding

Week 3–5

Visual identity creation, brand guidelines, and design system development.

3

Development & QA

Week 6–10

Full-stack build, quality assurance, and performance optimization.

4

Launch & Growth

Week 11–12

Deployment, campaign launch, and ongoing performance monitoring.

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