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Car Dealer Portal & Local SEO
Tebeau Group Builds Super Bowl Campaign Websites for Kia Motors Test Drive Promotions
Challenges
- Super Bowl Traffic Spikes: Campaign websites needed to handle massive concurrent traffic immediately following Super Bowl commercial airings without any downtime or performance degradation.
- Tight Timeline: Super Bowl campaigns operate on fixed, immovable deadlines requiring rapid development and deployment with zero margin for delay.
- Reward Processing: The $25 prepaid card incentive required seamless integration with Blackhawk Network's reward processing infrastructure for real-time validation and issuance.
Solution
Tebeau Group delivered high-performance campaign websites with integrated reward processing, built to handle Super Bowl-scale traffic.
- Campaign Website Development: Built promotional websites that captured the energy of Kia's Super Bowl commercials while guiding visitors through the test drive incentive process.
- Blackhawk Network Integration: Integrated with Blackhawk Network's backend for automated $25 prepaid card processing, validation, and issuance.
- Performance Optimization: Engineered the platform to handle massive concurrent traffic spikes during and after Super Bowl commercial airings.
- Small Team Execution: Delivered the complete campaign platform with a lean team, demonstrating efficiency and expertise in high-stakes promotional development.
Voice of Customer
"Tebeau Group delivered our Super Bowl campaign website on time and it performed flawlessly during the biggest traffic spike of the year."
Impact
- Super Bowl Scale: Successfully handled massive traffic spikes during one of the most-watched television events in the world.
- Seamless Reward Processing: Processed thousands of $25 prepaid card rewards through Blackhawk Network integration without errors.
- On-Time Delivery: Met the immovable Super Bowl deadline with a fully functional, tested, and deployed campaign platform.
- Fortune 100 Trust: Kia Motors trusted Tebeau Group with their highest-visibility promotional campaign of the year.
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