Tebeau Group Builds Super Bowl Campaign Websites for Kia Motors Test Drive Promotions

Campaign WebsitesPromotional PlatformsBlackhawk Network Integration

Challenges

Super Bowl Traffic Spikes: Campaign websites needed to handle massive concurrent traffic immediately following Super Bowl commercial airings without any downtime or performance degradation.
Tight Timeline: Super Bowl campaigns operate on fixed, immovable deadlines requiring rapid development and deployment with zero margin for delay.
Reward Processing: The $25 prepaid card incentive required seamless integration with Blackhawk Network's reward processing infrastructure for real-time validation and issuance.

Tebeau Group delivered high-performance campaign websites with integrated reward processing, built to handle Super Bowl-scale traffic.

Campaign Website Development: Built promotional websites that captured the energy of Kia's Super Bowl commercials while guiding visitors through the test drive incentive process.
Blackhawk Network Integration: Integrated with Blackhawk Network's backend for automated $25 prepaid card processing, validation, and issuance.
Performance Optimization: Engineered the platform to handle massive concurrent traffic spikes during and after Super Bowl commercial airings.
Small Team Execution: Delivered the complete campaign platform with a lean team, demonstrating efficiency and expertise in high-stakes promotional development.

Voice of Customer

"Tebeau Group delivered our Super Bowl campaign website on time and it performed flawlessly during the biggest traffic spike of the year."

Super Bowl Scale: Successfully handled massive traffic spikes during one of the most-watched television events in the world.
Seamless Reward Processing: Processed thousands of $25 prepaid card rewards through Blackhawk Network integration without errors.
On-Time Delivery: Met the immovable Super Bowl deadline with a fully functional, tested, and deployed campaign platform.
Fortune 100 Trust: Kia Motors trusted Tebeau Group with their highest-visibility promotional campaign of the year.

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