- Client: Don Pepes Rancho
- Budget: $500K+
- URL: donpepesrancho.com
- Project Start: 12/06/2001
- Project Delivery: On-Going
- Type: Private Sector
Project Scope
New Website
Create new SEO friendly website which allows for online ordering POS integrated menus, reservation systems, loyalty rewards and gift card purchases.
POS Integration
Fully integrated website into Toast POS, making changes to the menus, reservation requests and content easy & seamless.
Documentation & Training
Provided documentation and end user training to allow for management to self-manage website to keep content up to date.
Pay-per-click & Targeted Ads
Create campaigns on Google, Yahoo, LinkedIn, Facebook, Instagram and X that boost brand awareness and sales.
Live Videos for Marketing
Film edit and display videos of drinks, food and live restaurant shots for use in ads on social media & website.
Business Consulting
Waitstaff training, POS training for waitstaff and management, process workflows to enhance restaurant efficiencies, marketing campaigns, reputation management training.
Client Metrics
Year over year growth in social media followers (2023-2024)
Increase in Sales from Introducing Loyalty Reward Program
Increase in to-go & delivery orders since adding capability to the website
Increase in sales from online social media and search engine pay per click campaigns.
Case Study Results
Company Profile
Don Pepes Rancho Mexican Grill
Industry
Restaurants & Bars
Market
Dallas/Fort Worth Metroplex
Challenge
Don Pepe’s Rancho faced several operational and marketing challenges in 2020 when faced with COVID-19, having to temporarily shut down their restaurants. The restaurant struggled with fragmented systems for managing POS, remote payments, loyalty programs, gift cards, and even their website. This fragmentation led to many inefficiencies, higher costs, and a disjointed customer experience. Additionally, the restaurant needed to boost its dine-in, to-go, and delivery sales, increase catering orders, and enhance its brand reputation and awareness.
Solution
To address these challenges, Don Pepe’s Rancho implemented a comprehensive digital transformation strategy. This included:
- New Website Integration: A new website was developed and integrated with the POS system, enabling seamless management of menus, reservations, online orders, loyalty and reward programs, and gift card purchases.
- SEO and Pay-Per-Click Ads: The website was optimized for search engines, and targeted pay-per-click ads were launched to attract more customers.
- Targeted Ads and Social Media Marketing: Targeted advertising campaigns and social media marketing strategies were employed to reach a broader audience and engage with customers.
- Marketing Videos and Ads: High-quality marketing videos and ads were created to promote the restaurant’s offerings.
- Menu Designs: Professional menu designs were developed to enhance the visual appeal and usability of the menus.
Outcome
The comprehensive digital transformation at Don Pepe’s Rancho resulted in significant improvements across various metrics. The restaurant saw a notable increase in sales, both in-house and through catering services. The enhanced brand reputation and improved customer experience fostered greater customer loyalty and repeat business. Additionally, the streamlined operations and reduced costs contributed to a more efficient and profitable business model. This case study demonstrates the positive impact of integrating digital solutions and targeted marketing strategies in the restaurant industry.
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Website Capabilities
- Online Ordering System: Seamlessly integrated into the POS for efficient order management.
- Online Reservation System: Directly linked with the POS to streamline table bookings.
- Gift Card Purchases: Integrated with the POS for easy tracking and redemption.
- Customer Loyalty Program: Connected to the POS to reward and retain customers.
- Social Media Marketing: Engages customers and promotes the brand across social platforms.
- POS Integration with Online Menu: Ensures real-time updates and accurate menu information.
- Catering Lead Generation Forms: Captures potential catering clients and integrates with the POS for follow-up.
Online Ordering System
Modern, secure & user friendly online ordering system directly integrated into POS
Reservation System
Reservations enhance customer convenience & streamline booking management
Gift Card Purchases
Drive restaurant sales & provide convenience to the customers!
