How B2B buyers research
Your Website Does the First Sales Call
67%
of B2B buyers prefer a rep-free buying experience
45%
used AI during a recent purchase
69%
saw website info that did not match what sellers said
Tebeau Group, LLC.
ยท tebeau.group
Source: Gartner surveys of 646 (2025) and 632 (2024) B2B buyers
